diff --git a/examples/cosmic/src/window.rs b/examples/cosmic/src/window.rs
index ca8ca655..1d49c5f5 100644
--- a/examples/cosmic/src/window.rs
+++ b/examples/cosmic/src/window.rs
@@ -274,28 +274,16 @@ impl Application for Window {
         window.spin_button.max = 10;
 
         // Configures the demo view switcher.
-        let key = window
-            .demo_view_switcher
-            .insert(String::from("Tab A"), DemoView::TabA);
-
+        let key = window.demo_view_switcher.insert("Tab A", DemoView::TabA);
         window.demo_view_switcher.activate(key);
-
-        window
-            .demo_view_switcher
-            .insert(String::from("Tab B"), DemoView::TabB);
-
-        window
-            .demo_view_switcher
-            .insert(String::from("Tab C"), DemoView::TabC);
+        window.demo_view_switcher.insert("Tab B", DemoView::TabB);
+        window.demo_view_switcher.insert("Tab C", DemoView::TabC);
 
         // Configures the demo selection button.
-        let key = window.
-            demo_selection
-            .insert(String::from("Choice A"), ());
-
+        let key = window.demo_selection.insert("Choice A", ());
         window.demo_selection.activate(key);
-        window.demo_selection.insert(String::from("Choice B"), ());
-        window.demo_selection.insert(String::from("Choice C"), ());
+        window.demo_selection.insert("Choice B", ());
+        window.demo_selection.insert("Choice C", ());
 
         (window, Command::none())
     }
diff --git a/src/widget/segmented_button/state.rs b/src/widget/segmented_button/state.rs
index 7b164fca..80dcf67b 100644
--- a/src/widget/segmented_button/state.rs
+++ b/src/widget/segmented_button/state.rs
@@ -1,6 +1,9 @@
 /// Copyright 2022 System76 <info@system76.com>
 // SPDX-License-Identifier: MPL-2.0
 use slotmap::{SecondaryMap, SlotMap};
+use std::borrow::Cow;
+
+use crate::theme::Button;
 
 slotmap::new_key_type! {
     pub struct Key;
@@ -71,11 +74,27 @@ impl<Data> State<Data> {
 
 /// Data to be drawn in a [`SegmentedButton`] button.
 pub struct ButtonContent {
-    pub text: String,
+    pub text: Cow<'static, str>,
 }
 
 impl From<String> for ButtonContent {
     fn from(text: String) -> Self {
+        ButtonContent {
+            text: Cow::Owned(text),
+        }
+    }
+}
+
+impl From<&'static str> for ButtonContent {
+    fn from(text: &'static str) -> Self {
+        ButtonContent {
+            text: Cow::Borrowed(text),
+        }
+    }
+}
+
+impl From<Cow<'static, str>> for ButtonContent {
+    fn from(text: Cow<'static, str>) -> Self {
         ButtonContent { text }
     }
 }